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Personal Branding Techniques for Real Estate Agents and Brokers By: Dan R. Vella: A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even... or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and ab... Real Estate Buyers Beware: Get Representation... You Need Representation By: Elaine VonCannon: It is the buyer’s right to seek an agent, and it is in their best interest to do so. For Sale by OwnerWhen a potential... buyer, this is considered dual agency. A buyer’s rights are not emphasized in these circumstances. Bringing a REALTOR o... Customer Service – the Real Estate Revolution By: Glenn Murray: Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the countr... it is what they’d like to hear…).Agents with business sense know that if they can provide this customer service – if th... How To Find a Real Estate Agent By: Alex Fir: You may be of the opinion that you don’t need a real estate agent and that using one will add to the cost of buying yo... agents to interview with referrals from your lender, friends and family. A referral from the lender is great because yo... How to Build a Real Estate Investing Power Team By: Adem Hamidovic: As you continue to read about real estate investing, you will no doubt come across the term 'power team'. What is this... me a power team, but also a list of potential partners/buyers for future deals.The local paper offers a deal on weekend... Flat Fee MLS Listings - Is this the future of real estate Richard MasseyRealtors are all a buzz about this new form of listing houses on the MLS (multiple listing service). Some feel it creates more work for the buyers agent, while others see this as a way to tap into the For Sale By Owner market. It use to be when you made the decision to sell your home, you essentially had two methods available to you. You could list your home with a traditional real estate company and pay 6-7% commission or you could try selling on your own "for sale buy owner". Research shows that nearly 50% of all home sellers start out trying to sell their property on their own. Although some home owners are successful with FSBO, according to the National Association of Realtors (NAR) home seller survey, only sixteen percent of sellers actually sell their home without exposure on the MLS. And many of them end up giving away their commission savings to the buyer to close the deal. Realtors tend avoid for sale by owner properties because they are working with buyers and have no written agreement to be compensated. If the seller has not agreed in writing to pay a commission to the agent, the buyer could cut the agent right out of the deal and negotiate directly with the seller. It happens.... With flat fee MLS service, the seller has agreed in writing to pay a commission, usually 3%, to the buyers agent. This motivates Realtors to bring the seller a buyer. How it works: Real estate commissions by law are negotiable. In a flat fee listing, the listing agent agrees to a flat fee instead of a percentage of the sale price. This can be anywhere from $300-$600 for the service of adding your house to the MLS. Then you choose how much to pay the buyers agent in commission for bringing you a buyer (typically 3%). So in the sale of a $200,000 house you would pay $6,000 plus the flat listing fee, saving a close to $5,700 in commissions. The plus side is in the listing agents contract, the right to continue advertising you house FSBO. So in the event you find a buyer without an agent you save on all commissions and only pay the flat listing fee.
For real estate agents this can be an opportunity to increase revenue by listing more homes. There are many people who refuse to use realtors because of the 6-7% commissions, but are more than willing to pay 3%. With the increase of internet marketing, realtors can reach more people because all they are offering is to list the house on the MLS. Services are minimal and the listing agent really won't be trying to find a buyer for you, but rely on the buyers agents. This allows them to list properties in a larger area and in some cases in other states. With the increase of house prices, is the 6% sales commission going to survive or will flat fee listings be the wave of the future. Only time will tell... Richard Massey is a note broker with United Financial Resources and a real estate investor. You can get more information at http://www.unitedfinancialresources.com or to read more articles go to http://unitedfinancialresources.com/news.html 
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